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Ahmed Abdullah Hammad Alessa Company (ALESSA), hereinafter referred to as "the Company," is committed to maintaining the confidentiality and privacy of their data and using it to achieve the desired level of service provision to the user in accordance with the applicable laws in the Kingdom of Saudi Arabia, including:
The Personal Data Protection Law issued by Royal Decree No. (M/19) dated 9/2/1443 AH, amended by Royal Decree No. (M/148) dated 5/9/1444 AH.
The Executive Regulations issued by the Saudi Data and Artificial Intelligence Authority (SDAIA).
This "Privacy Policy" defines the purpose of collecting personal data, the nature of the data collected, the means used to collect personal data, and the processing, storage, and destruction of personal data, as well as information regarding the rights of the personal data owner and how to exercise those rights.
Using this "Website/Application" indicates the explicit consent of the user to collect, transfer, process, use, and store any personal information in accordance with the privacy policy outlined in this document. If the user does not agree to any of the terms and conditions specified in the privacy policy or requires further information, please contact the controller directly via the email below for the necessary assistance.
The user's access to or use of the website/application grants Ahmed Abdullah Hammad Alessa Company a perpetual, non-exclusive, worldwide, royalty-free license to use the personal information of the user for the purposes specified in this document.
Actual Interest: Refers to any moral or material interest of the data owner that is directly related to the purpose of processing personal data, and such processing is necessary to achieve that purpose.
Controller: Refers to Ahmed Abdullah Hammad Alessa Company and its holding companies, subsidiaries, and affiliated companies, as well as any natural or legal persons associated with "the Company" who determine the purpose and means of collecting and processing personal data.
Data Owner: Refers to the individual to whom the personal data relates and whose data is stored and processed by the controller.
Collection: Means the collection of personal data by the "Controller" in accordance with the provisions of the law, either directly from you as the "data owner," or from your representative, or from any legal guardian you have as a data owner, or any other party.
Disclosure: Refers to the process of enabling any person other than the controller and the processor, as appropriate, to access, collect, or use the personal data in any manner for any purpose.
Destruction: Refers to any action taken regarding personal data that renders it unreadable and unrecoverable or makes it impossible to identify the data owner concerned.
Explicit Consent: Means the direct and explicit consent given by the data owner in any form that clearly indicates the acceptance of the data owner for the processing of their personal data in a manner that cannot be misinterpreted and can be proven to have been obtained.
Legitimate Interest: Refers to any necessary interest of the "Controller" that requires the processing of personal data for a specific purpose, if this does not adversely affect the rights and interests of the personal data owner.
Personal Data: Means any data, regardless of its source or form, that may lead to identifying the data owner as an individual specifically or may allow, directly or indirectly, the identification of the individual, including names, personal identification numbers, records, personal assets, bank account numbers, credit cards, photographs, videos of the individual, and any other data of a personal nature.
Processor: Refers to any public entity, natural person, or private legal entity that processes personal data on behalf of and for Ahmed Abdullah Hammad Alessa Company ("Controller").
Processing: Means any operation performed on personal data by any means, whether manual or automated, including collection, recording, storage, indexing, organizing, structuring, storing, modifying, updating, merging, consolidating, retrieving, using, disclosing, transmitting, publishing, sharing personal data, linking, restricting, erasing, and destroying.
Transfer: Refers to the movement of personal data from one location to another for processing purposes.
Publication: Broadcasting any personal data through a readable, audible, or visual medium, or making it available.
The terms in this policy, "Personal Data Protection and Privacy Policy," are interpreted according to the meanings stipulated in the Personal Data Protection Law.
The data may include, but is not limited to:
Name
Email address
Phone number
Login name and password
Payment data and signature
Commercial registration
Store number
Store name
Store permits
Geographical location
Dimensions
Designs
4.1 Data provided by the data owner to Ahmed Abdullah Hammad Alessa Company, such as information provided by the user when creating an account on the company’s website/app or submitted in writing or verbally to benefit from the services offered by the Company or by filling out forms on the website or branches.
4.2 Information obtained from affiliates, subsidiaries of Ahmed Abdullah Hammad Alessa Company, or any natural or legal persons associated under disclosure policies between parties.
4.3 Information generated from the use of services, such as geographical location and device information.
4.4 The Company may use an external service provider to help secure some features and functions of the services. The Company's service provider will receive beneficiary information on behalf of the Company and will not be allowed to use it for any other purpose.
4.5 Personal data is indirectly collected through contact forms filled by the Data Owner in person or online.
5.1 Commercial Purposes: The Company uses contact, financial, and commercial information of the Data Owner to:
5.1.1 Receive, process, confirm, send, or track the Data Owner’s purchase orders.
5.1.2 Communicate with the Data Owner about their purchase order.
5.1.3 Deliver purchase orders to the Data Owner.
5.1.4 Process any subscription or registration made by the Data Owner for the Company’s services.
5.1.5 Maintain the Data Owner’s "wish list" through their record.
5.2 Analytical Purposes: The Company uses other identifying information, internet activity, browsing history, commercial information, and geographic data to analyze preferences, trends, and statistics. External analytical tools may be used.
5.3 Marketing and Promotional Purposes: The Company uses contact information, commercial information, online activity, or any other electronic activity to understand searches made on the websites.
5.4 Maintenance and Improvement of Services and Website: The Company may use the Data Owner's contact, commercial information, online activity, and browsing history to develop features and functionalities on the websites.
5.5 Customer Service Purposes: Data collection may be required for responding to inquiries, suggestions, or complaints submitted by the Data Owner.
5.6 Security and Fraud Prevention: The Company uses the Data Owner’s contact information, identifying data, commercial information, financial information, location data, internet activity, browsing history, and inferences to protect the website, the Company, and others, and to prevent fraud, theft, and misconduct.
6.1 The data we collect is securely stored on cloud servers located in data centers in Saudi Arabia, Bahrain, and Germany. The data is processed encrypted in these countries or others outside the data subject’s country of residence. This transfer of personal data is done in accordance with applicable laws and regulations to ensure complete data protection.
6.2 Regarding transfers to countries outside the data subject’s country of residence, the Company commits to using standard contractual clauses and applying necessary data protection laws in countries that are not classified as providing an adequate level of personal data protection.
7.1 Companies and brands affiliated with Ahmed Abdullah Hammad Alessa Company.
7.2 Companies holding exclusive franchise rights.
7.3 Other companies, such as payment service providers, warehouse services, and delivery companies, to complete the payment process and manage the beneficiary’s order, including delivery and return.
7.4 Companies that purchase a brand or brands owned by Ahmed Abdullah Hammad Alessa Company, enabling them to offer appropriate services to beneficiaries.
7.5 Third-party databases to which Ahmed Abdullah Hammad Alessa Company and/or one of its brands subscribes.
7.6 Government agencies or other authorities, when necessary, in compliance with laws and regulations, to assist in law enforcement, or to protect the intellectual property or any other rights of Ahmed Abdullah Hammad Alessa Company.
7.7 Agencies that assist Ahmed Abdullah Hammad Alessa Company in analyzing data and gathering statistics on website visitors, sales, and other commercial information that enable the Company to customize the services offered to beneficiaries.
The Company will retain personal data only for the period necessary for the purposes outlined in this Personal Data Protection and Privacy Policy. It will retain and use it as needed to comply with legal obligations, resolve disputes, and enforce agreements and regulatory policies subject to the instructions of regulatory bodies, such as the Saudi Data and Artificial Intelligence Authority (SDAIA) and any other governmental authority, and to comply with applicable laws and regulations within Saudi Arabia.
The information, including personal data, is processed by an internal processing team in Saudi Arabia and an external processing team in Pakistan. This means that the processing team can access the servers where the data is stored, which may involve transferring your personal data for processing outside of Saudi Arabia.
Your agreement to this Personal Data Protection and Privacy Policy, followed by your submission of the required personal data/information, indicates your consent to the transfer of such data. Ahmed Abdullah Hammad Alessa Company will take all necessary and reasonable steps to ensure that the personal data provided to it is handled securely and in accordance with this Personal Data Protection and Privacy Policy. Your personal data will not be transferred or shared with any organization or country unless adequate controls are in place to ensure the security of your personal data.
10.1 Right to Know: The Data Owner has the right to know how we collect their data, the legal basis for collecting and processing it, how it is processed, stored, and destroyed, and with whom it will be shared. You can access all these details through this Privacy Policy or by contacting the controlling authority via the data provided in (Clause 16). The information will be provided free of charge within thirty days by email.
10.2 Right to Access Personal Data: The Data Owner has the right to request a copy of their personal data via the email address mentioned in (Clause 16). It will be provided free of charge within thirty days by email.
10.3 Right to Correct Personal Data: The Data Owner has the right to request correction of their personal data if they believe it is inaccurate, incorrect, or incomplete. This can be done via the email mentioned in (Clause 16). The data will be reviewed and updated within thirty days, and the Data Owner will be notified of the updates via email.
10.4 Right to Destroy Personal Data: The Data Owner has the right to request the destruction of their personal data under certain circumstances, unless there is a legal provision specifying a certain retention period for the data or contractual requirements preventing its destruction.
10.5 Right to Withdraw Consent for Processing Personal Data: The Data Owner can withdraw their consent for processing their personal data at any time, unless there are legitimate purposes requiring otherwise.
10.6 The company reserves the right to extend the aforementioned period if additional unexpected or extraordinary effort is required for execution or if multiple requests are received from the Data Owner. The extension shall not exceed an additional thirty days.
Ahmed Abdullah Hammad Alessa Company may, under certain circumstances, disclose personal data if required by law or in response to valid requests from public authorities (such as courts or other government agencies). The Company may disclose personal data if it believes in good faith that this action is necessary to:
Safeguard the sovereignty of the Kingdom of Saudi Arabia.
Comply with a legal obligation.
Protect and defend the rights or property of Ahmed Abdullah Hammad Alessa Company.
Prevent or investigate possible violations related to products/services.
Protect the personal safety of Ahmed Abdullah Hammad Alessa Company’s customers or the public.
Protect against legal liability.
Any other reasons deemed necessary by the company.
The security of personal data is a top priority for Ahmed Abdullah Hammad Alessa Company. Personal data is protected through physical, technical, and administrative safeguards in compliance with applicable regulations. The Company will take reasonable efforts and measures to secure Data Owner's personal data against misuse, loss, unauthorized access, alteration, or disclosure. The Company applies security measures to ensure the protection of personal data and adheres to standard encryption practices for data transmission. The Company ensures that its employees and affiliates are aware of the importance of safeguarding personal data and maintaining its confidentiality.
Ahmed Abdullah Hammad Alessa Company does not collect personal data from any individual under the age of 18 without the consent of a parent or legal guardian. If you are a parent or legal guardian and are aware that your child has provided us with personal data, please contact the Company. If the Company becomes aware that it has collected personal data from anyone under 18 without verifying parental consent, it will take steps to remove such information from its database.
Links to other websites may be provided on the Ahmed Abdullah Hammad Alessa Company’s website/application for the Data Owner's convenience. The Company is not responsible for the content on those websites, their appropriate functioning, or any issues that may arise from their use. The Data Owner is responsible for their actions when visiting any website through these links.
15.1 The Privacy Policy was last updated on 1st September 2024. Any modifications (whether additions, deletions, or changes) to this policy will be posted on the Company’s website https://www.al-essa.me and/or application. We encourage you to check for updates and changes by reviewing the “Last Reviewed” date when you visit the website or application.
15.2 The Company reserves the right to add or change any provisions of the Privacy Policy, and the website administration will notify the data owner of such changes. The administration has the right to terminate the data owner's account if they do not accept any changes to the Privacy Policy.
15.3 Arabic is the official language for applying the terms and conditions, and in case of any discrepancy in interpretation between different languages, the Arabic text shall prevail.
If the Data Owner has any concerns or comments regarding the processing of personal data or this policy, or if the user wishes to change the information or preferences provided to the Company, they should contact the Company via email at info@remove-this.al-essa.remove-this.me, or at the Company’s headquarters: Al Rajhi Industrial and Trade Endowment Company, 7376 King Abdulaziz Rd - Al Ghadeer Dist. Unit No 21, Riyadh 13311 - 4756, Kingdom of Saudi Arabia.
This policy constitutes the complete agreement between the Data Owner and Ahmed Abdullah Hammad Alessa Company regarding the Data Owner’s privacy.
By using the website/application/services of Ahmed Abdullah Hammad Alessa Company, the Data Owner agrees to the terms and conditions of this policy.
